• NO MONTHLY FEE! NO REGULAR PAYMENT! JUST OPTIONALLY TOP UP YOUR LINK WHEN YOU WANT!
• To add your link is a ONCE OFF payment and your link will stay on till at least 31st December 2010
• All participants earn a share of 50% (less VAT) of all new income each time anyone else is added or topped up on the site.
  (Commission due will be paid monthly.)
• Also 25% (less VAT) of all income will be donated to charities selected by the participants.
  (Whenever a participant's total is £10 or more we will make a payment directly to your chosen charity.)

We are often asked how or why anyone would find this site?

• We will be promoting the website on our website and on other websites.
• We will be promoting it in emails we send out.
• We encourage all participants to link to www.theworldsmostexpensivelink.com from their website.
• The site is self-publicising in that the more people that participate the more people know about it.
• Every time someone else joins the site they will see your link till at least 31st December 2010.
• When you sign up everyone who is already on the site will be sent an email about your website.
• When someone holds the number one spot we send them a printed certificate for them to display at their business.
• Commission payments are sent out monthly promoting the site.
• Charity payments raised are made in the name of www.theworldsmostexpensivelink.com
• The ICELAB Ltd make 25% (less VAT) of all income - the rest is all invested back in commission payments and charity donations.

Lots of people have been asking how is the commission calculated?

OK, here goes, I guess the best way to explain how commission is calculated is to use a real example.

Let's say Fred pays £10 to add or top up a link.

Fred basks in all the glory of owning the top spot or moving higher up.

£1.49 will be paid to HM Customs & Excise as VAT.

£4.26 (i.e. 50% less VAT) in commission is shared out proportionally* between all the existing site participants (including Fred if he is topping up his link).

£2.13 (i.e. 25% less VAT) in charity donations is shared out proportionally* between all the existing site participants (including Fred if he is topping up his link).

£2.13 (i.e. 25% less VAT) is our remaining profit and also covers our administration costs of running/marketing the site.

* Someone who pays £10 will get 10 more shares of any commission money than someone who pays £1.

I think that's about it - obviously the longer you have been on the site the more commission you are eligible for a stake of.

It is all bit of fun and an experiment but many people who participated early have already earned back their investment in commission which we pay out to encourage them to keep shouting about the site.

The World’s Most Expensive Link is easy to own.

It simply always goes to the highest bidder. Why not add your link now for as little as a £1?

If you are outbid at anytime and knocked off the top spot you can top up your link to get higher up or back on top.

Other people who want to support you are also able to top up a link.

For Example, if somebody put on a link and it was topped up by £1 per week, a second link added 1 year later would need to pay £53 to get above the first link.

Links don't devalue over time but will get lower in the list if higher value links are added.

If your links falls from the top spot it will still get long term recognition on Hall of Fame

Your link is guaranteed to stay live until December 31st 2010.

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